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Marketing Lead Performance

Leads by source and campaign, cost per lead, and seasonal trends across Facebook, TikTok, and web — a single dashboard for marketing spend accountability.

Download .pbix Download .xlsx
Overview

What is the Marketing Lead Performance?

The Marketing Lead Performance Template is a Power BI report that shows how your paid and organic marketing channels are generating leads — spend, cost per lead, and channel mix — in one live view instead of a monthly export from each ad platform.

Track leads, cost per lead, and spend by channel and campaign
Compare performance across Facebook, TikTok, and web
See seasonal trends in lead volume and cost over time
Identify which channels are actually driving pipeline, not just clicks
Why Use It

Why use this dashboard

01

Prove marketing spend is working

Cost per lead by channel makes it obvious which campaigns are earning their budget and which aren't.

02

React to trends in season, not after

Monthly and seasonal lead trends surface early enough to shift budget before a channel underperforms for a full quarter.

03

Stop reconciling platform exports by hand

Facebook, TikTok, and web numbers sit in one dashboard instead of three separate ad-platform logins.

What's Inside

Key features

Lead Sources

Every lead broken down by the channel it came from, so budget conversations start from real numbers.

Lead by Campaign

Campaign-level detail on which specific creative or campaign is generating volume.

Cost per Lead Trend

Cost per lead tracked over time to catch a channel getting more expensive before it eats the budget.

Channel Comparison

Facebook, TikTok, and web laid side by side for a direct read on where to invest next.

Benefits of using this dashboard

Free to download and use
Ready to view in minutes — no build time
Works with the data source you already have
Fully yours to customize once downloaded
How It Works

Use your own data in minutes

Every BImaster template ships with realistic sample data so the report works the moment you open it. Replacing that sample data with yours takes four steps.

1

Download the template

Grab the .pbix (Power BI) or .xlsx (Excel) file from the template page — no sign-up required.

2

Open it in Power BI Desktop or Excel

The template opens pre-loaded with sample data so you can see exactly how the report is meant to look.

3

Point it at your own data

In Power BI: Home → Transform Data → Data Source Settings → Change Source. In Excel: Data → Queries & Connections → Edit. Swap the sample source for your own file, database, or API.

4

Refresh

Click Refresh and your data flows into the existing visuals automatically — no rebuilding charts, no reformatting.